Find local businesses with bad websites. Build them better ones. Get paid.

Who to look for

Roofers, plumbers, dentists, salons, photographers, pool installers, dog groomers. Anyone where a bad website equals lost money. No big chains. No e-commerce.

How to find them

1. Open Google Maps.
2. Search something narrow: "roofers in West Boulder", not "roofers in Texas".
3. Skip the top 3 results (they already have agencies).
4. Look at businesses ranked 4–20.

The perfect target looks like this

• On Google for 5+ years
• Under 40 reviews
• Website looks like it's from 2010 (or has no website)
• People actually like them (good reviews despite the bad site)

Paste this prompt into Claude with your list of businesses. It returns a clean table: diagnosis, site brief, and a human cold message for every lead.

You're a senior local marketing strategist. For each business below, generate:

1. Diagnosis (50 words): What's wrong with their online presence. What money they're losing. Be specific. No buzzwords.

2. Site brief (100 words): What the new site should say, feel like, and do.

3. Cold message (under 65 words): Opens with one specific thing you noticed about THIS business. Ends with a soft ask to see a mockup. Sound human. No corporate words. Do not mention any AI tools.

4. Format as a table.

List: [paste your 35 businesses here]

Don't build all 35. Pick the ones where the before/after difference is most dramatic. Go to Lovable and use this prompt, filling the brackets from Claude's brief.

Build a landing page for [business name], a [type of business] in [city].

Audience: [who their customers are]
Brand feel: [3 words, e.g. "clean, trustworthy, local"]
Hero focus: [the main thing from Claude's brief]

Sections: hero with a button, 3 services, about section, fake testimonials, final button.

Design: [their brand colors], lots of white space, works on phone, smooth scroll effects.

Do NOT use: cheesy gradients, stock photos, "Welcome to" headlines, "Your trusted partner" copy.

This triples your reply rate. Screenshots don't get opened. Videos do. Take 3–5 screenshots of the Lovable site, upload them to Higgsfield, and use this prompt.

10-second cinematic walkthrough of this website.

Camera: slow zoom on the top (2 seconds) -> pan to services -> ease into about section -> end on the button, slow fade.

Style: premium, cinematic. Gentle movement. Soft blur in background.

Format: vertical, 9:16, 1080x1920.

Do NOT use: dramatic fast zooms, quick cuts.

The message

Hey [first name], built you a quick site mockup based on what I saw on your Google profile.

[One specific thing you noticed (proves you actually looked at them)]

10-second walkthrough: [video link]
Full preview: [website link]

If it looks close to what you'd want, happy to chat. If not, no worries.

[Your name]

Where to send

• Email: default for everyone
• Instagram DM: salons, plumbers, trades
• Facebook: older businesses, photographers
• LinkedIn: B2B, lawyers, etc.

Subject lines that work

• "Built something for [business name]"
• "Quick mockup for [business name]"

Follow-up plan

• Wait 3 days, then send one follow-up
• Wait 7 more days, then send one last message
• Then stop, but keep watching them

When someone replies positively, book a 10–15 minute Zoom. Not a phone call. Not an email chain.

On the call

1. Share your screen.
2. Walk through their mockup.
3. Ask "What would you change?"
4. Take notes live.
5. Quote them on the call. Don't send a quote later. They cool off.